Your means of advertising will be analyzed with the help of A/B Testing to see which asset has the highest conversion rate. The goal is to increase conversion rate and encourage brand engagement. Smart A/B Testing functions in real time and allows therefore the play out of alternatives with advertising partners.
Advertising material A is compared to advertising material B and is played out in parallel. Differences can be given in color, text, layout and pictures – we enable even parallel response of different client segments with different messages.
To identify trends it is necessary, however, to have A/B Testing continue for a longer period of time.