Online Marketing Analytics Tool
Digital Analytics is an online marketing analytics tool which you can use to collect extensive web tracking insights about your clients and react in real time with appropriate offers. You will learn in which form your clients come in contact with the brand. You can optimize the strategy of your online marketing actions so you can promote the best offer in the right time via the right channel and with the best contribution margin. Digital Analytics can also be implemented successfully in non-ecommerce.
Your digital marketing becomes therefore more efficient because you can utilize personalized e-mails, display advertisements and product recommendations through observation of the behavior of your existing and potential clients.
The integration of data from client profiles and Online Analytics serve as basis for the efficient implementation of display and search campaigns, e-mail marketing and personalized recommendations. All online channels, social media networks and mobile web applications are monitored through the marketing software.
Online Shop Optimization
With Digital Analytics you can also do a lot in the eCommerce area. The browsing and purchasing behavior of your clients, including customer and interaction history, is being analyzed in detail. So you can establish your web shop in an optimal way to recognize, for example, cross-selling and up-selling opportunities, or to carry out targeted personalized digital campaigns.
Digital Analytics can be utilized in may different ways. Be it monitoring of competitors, but also real time online analysis of digital requests, contests, web-based applications and in-house work processes. Digital Analytics displays all online channels, including mobile ones. Please contact us to learn how Digital Analytics simplifies important marketing tasks.