A software solution where the visitor’s online profile and client activity is linked with your e-mail provider and which contains direct marketing tools to direct your products and services toward client behavior.
With the eMessage Solution relevant offers can be created in a few minutes and sent to the exact target groups. The click, conversion and ROI value of the campaign are tracked and stored for future campaigns.
The solution provides the possibility to create, test, use and follow messages. Here is the software part of the entire marketing life cycle, i.e. from the idea to the analysis of the campaign. Integration of these communication channels into marketing strategies spanning across multiple channels is thereby made possible.
Personalized newsletters based on interests and purchase behavior are the new state of the art. E-mail messages tailored to the recipients’ needs have a definite positive impact than non-personalized bulk mail. The newsletter is no longer perceived as an annoying advertisement mail but as a true service.