With our forecast dashboards you can plan marketing investments yourself without special knowledge and can calculate their possible effect. Our software helps to recognize offers which will most likely lead to success with individual clients and calculates the ROI for these campaigns. Our calculation capacity enables at last clear answers to the following questions:
+ How can I best employ my marketing budget?
+ Where do I achieve the highest contribution margins?
+ Do my planned marketing expenditures stand in good relation to success?
Unlike opinion surveys, projections or assumptions, all results from our solutions are based on real client transactions online and/or offline.
Real time predictive analytics
Our tools can do much more: determine which is the most effective method of customer segmentation, which customers will react with the highest probability, how long is the long term, and which cross-selling opportunities are best for each client in which channel based on real-time and historical transactions data.