Was ist Marketing Automation?
Measurement and profitability of marketing tasks come more and more in sight. But how can the impact of marketing activities be measured, analyzed and assessed objectively; and in real time, online and offline, and throughout different sectors and sales channels? What tools contribute to work simplification in an ever more complex marketing environment?
Marketing automation enables the employment of technological solutions in operative marketing in the following areas:
The list can be extended almost indefinitely – but even this short one shows what a revolution marketing automation means for marketing: both in the sense of simplifying marketing requirements, which in the meantime have become quite complex, and - most important - identification of the true return on investment for all marketing tasks based on real client transactions which we show and can analyze in real time.
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